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Jennifer Lee Hoffman, associate professor in Educational Foundations, Leadership & Policy and faculty member at the Center for Leadership in Athletics contributed to an article for The GW Hatchet. She states that the pandemic may have amplified any enrollment and financial challenges that a university may have been facing before the pandemic and that the pandemic has led to uncertainty over the future of higher education institutions, and a strategic plan can help address those concerns. “The concern is that colleges, universities that are really enrollment dependent are going to have to be really careful about the decisions that they make so that they maintain their fiscal viability,” she said. “So that’s where your strategic plan is really, really important.”