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Jennifer Lee Hoffman, associate professor in Educational Foundations, Leadership & Policy and faculty member at the Center for Leadership in Athletics, is quoted in an article published in Diverse Issues in Higher Education that focuses on how collegiate athletes are already beginning to profit off their name, image and likeness since the court's ruling in June. While some scholars have speculated that profiting off name, image and likeness will make sports more equitable for all genders and races, Lee Hoffman cautions that institutions must take into consideration the ways in which equity comes into play and what young athletes need to learn to take advantage of the entrepreneurial options now available to them.