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Jennifer Lee Hoffman, associate professor in Educational Foundations, Leadership & Policy and faculty member at the Center for Leadership in Athletics was referenced in an article by The Seattle Times titled “Husky, Inc. The UW’s biggest predicament isn’t about sports.” The article highlights the corporatization of higher education, especially their sports teams, and references Jennifer’s “Name, Image & Likeness (NIL): The Kardashianization of College Sports,” where athletes are exerting more leverage over the huge entertainment and advertising systems that fuel their games.